There are some basic Search Engine Optimization methods that you can use on your website to increase your popularity in search engines.

First & foremost one of the most influentual ways to increase your ranking is to get backlinks pointing your you website with relevant Anchor Text. Anchor Text looks like this:

Make Money Online

The Anchor text of that particular link is Make Money Online. This will result in you getting a slight boost when people search for the phrase Make Money Online. Naturally you have to consider that such a phrase would be quite competitive....

Secondly it is important that if you want to rank for a particular term that you have a good density of that particular keyword on your page. We usually reccommend anywhere between 5%-8% keyword density.

Here's a list of other techniques you can implement:

1. Keywords on your Domain Name.

2. Keywords in your URL.

3. Keywords in h1 & h2 tags on your pages.

4. Having backlinks pointing to you site with anchor text that you want to rank for.

5. Having your page title in the description meta tag, including keywords.

6. Using Alt tags on images with keywords.

7. Have the page title come before the site name in your title, this will increase clickthroughs to your site.

8. Make sure you have a good internal link structure so that the bots can find your pages easily.

9. Add a Sitemap to Google Sitemaps.

10. Submit your site to directories with varying Anchor Text.

Having a reliable webhost also plays a part in the picture, you want as much Uptime as possible so that when the spiders do visit you they're not getting 404's.