Sometimes the most obvious is the most overlooked. That's why I was so surprised to realize that most of the websites I visit don't do the one thing that will help them get repeat visitors. They don't ask people to bookmark their site! Did you know that you can insert a little script into your website that not only asks the visitor to bookmark your site but makes it really easy? All the visitor has to do is click on the link and presto ... your site is bookmarked in their Favorites so they can return to your site over and over again. I have published the script at http://www.aimbright.com/bookmark_script.htm. To use this script, just insert your website URL and name into the script, and then copy and paste the script on your website, preferably near the top left where it's well known that website visitors usually look. But before you do this, go into your cpanel and click on Web Statistics and then Awstats. Near the bottom under Miscellaneous, you will see "Add to favorites (estimated)" which will tell you how many people have bookmarked your site out of the total number of visitors and the percentage of your visitors who bookmarked your site. Be sure to take note of this percentage. Then after you insert the script into your website, go back to this statistic a week later, and you will start to see the percentage increase. Pretty soon you will see under "Connect to site from" more and more people coming from "Direct address / Bookmarks" meaning people have bookmarked your site and are using the bookmark to return to your site. And then ultimately, you will see your traffic increase just from making this one little tweak to your website ... |
