When I first begun my adventure in Internet marketing it seemed the only feasible way to gain traffic was by paying for traffic from major search engines like Google, Overture and Kanoodle.

Now some say that pay per click advertising with Google is the least expensive way to pay for advertising to gain a lot of targeted traffic to your website.

If you choose to use pay per click advertising for your website, I can tell you that you will generally get much cheaper bids from over at Google then compared to Overture.

You can also expect to receive a larger percentage of your traffic from Google then compared to Overture or Kanoodle.

This doesnt necessarily mean you shouldnt advertise with the likes of Overture and Kanoodle. This will depend on what you are selling, how many click thrus results in a sale and how much profit you will make from advertising with each of them.

If you do decide to use pay per click advertising for your business you will want to consider getting educated as much as possible so you can make the best possible profit.

Believe it or not, some people have landed themselves into bankruptcy from using this method of pay per click advertising.