A business opportunity is a transaction that may involve the sale or lease of services and goods resulting to profitability. There are several business opportunities available for each individual or company.

For a company, a business opportunity is a chance to increase earnings by widening areas of production and services. For example, if a company would like to put up another branch in a certain location, the company would look for possible locations that would be conducive to the business. If it were a fast food chain, the company would likely assess the accessibility of the location to major establishments like malls, offices or schools and the demography in that area. If all these factors coincide with what the company is looking for, then it becomes a business opportunity " ? a means of earning more money " ? for the company.

A business opportunity for an individual is similar to a company's opportunity, though it is usually on a smaller scale. For example, a person who can bake cakes or cookies can turn this skill into a business opportunity " ? selling the goods to friends and letting others know of the product he or she is selling.

There are also other levels of business opportunities like multi-level or network marketing. This involves marketing a product to a minimum of two people and allowing them to market the product to other people until several others are involved. This type of marketing strategy gives compensations based on the sale of goods and on the additional sales of the people they bring into the business. This is one of the most sought after business opportunities right now. It is sad to note that there are a lot of people who try to take advantage of this scheme to deceive other people. They claim that their business is legitimate and end up taking the cash of the people who join them. It is important to check the validity of any business opportunities you embark upon.

Anybody can sense and create a business opportunity. Even children know when and how to make money. The traditional kid's business is a lemonade stand, but many have found out that, for example, a collection of comic books can easily turn into a business opportunity.