One of the easiest ways to add a new dimension to your web site, and gain credibility at the same time - Your voice.
One of the podcasts that we develop each week is over at Child Parenting Skills international adoption web site.
Annie Mumford, is an adoption specialist and does a podcast on International Adoption, cutting through the red tape, practical parenting skills, nutrition, etc.
In terms of web site marketing, podcasts provide an extra dimension to any web site and in highly competitive markets provide one clear way to differentiate your web site from your competitors.
On the internet, people want to know who they're dealing with!
That's why we make sure all of our clients add a podcast to their web sites.
A podcast is simply a recording of their voice on their web site that provides their visitors with a weekly/monthly 'episode' of informative and insightful information.
Podcasts do many things for your web site including:
Giving your visitors one more reason to return to your web site often
Adding credibility to your web site
They provide your customers with a more personal method of interacting with your web site
They can be downloaded into mp3 players etc, and listened to later
Making your web site stand out on an internet full of static web pages
We always make sure our visitors know what we look like. They have our biography, our client testimonials, a list of some of our existing clients, our business address and phone number, and they know what we sound like.
Now that's credibility! |
