Training seminars are a marketing strategy that every Solutions Provider should seriously consider. The opportunity to increase your trust and credibility factors with training seminars is one not to be ignored. The following are some tips and tricks to help you sponsor the most successful training seminars possible.

Remember that your training seminar is a marketing tool not simply a goodwill gesture. This means balancing providing value to the attendees while still getting your sales message out.

Pick a training seminar topic that you know your target is very interested in. Survey 10 or 20 people within your existing network for ideas. If it appeals to them, chances are it will appeal to other members of your target audience.

When you conduct your informal survey, keep track of common threads. Incorporate them into your current training seminar or make note of them for future ones.

Make sure that whatever topic you pick, you know the information VERY well. Your training seminar is supposed to prove your competence not highlight your weaknesses.

Set an RSVP deadline and limit the space. Make both of these items prominent in your training seminar announcements. This forces people to register in a timely manner and suggests high demand.

To reduce the no-show factor, send a written confirmation of the training seminar registration by fax or email. You can even call the day before with a reminder.

Have a check-in process so you know who actually attended. Always follow up with people who registered for the training seminar but didn't show up. This lets them know you missed them and gives you an opportunity to make contact again.

Prepare a survey for people to fill out at the end of the training seminar. To get as many completed as possible, offer a free report or CD in addition to any seminar handouts. The feedback is important for additional marketing ideas, leads, and referrals for future business.

Provide a special offer to anyone who signs up for your featured service. Make the offer time-lined so that you force them to make a decision quickly while they still have your abilities fresh in their mind.

The Bottom Line on Training Seminars

Training seminars are an excellent way to market your services. For the best success, make sure everything you do regarding your training seminar markets you and your abilities. Use the time to give subtle sales messages but don't lose sight of the fact that the training seminar must provide value to the people in attendance.

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